We started with ideas.
Now loved by millions.
instaal began as an idea. We launched, measured, and refined until growth became predictable. Today, we build and scale mobile products used by millions.
The Origin
What started in late 2018 as a one-man operation—driven by curiosity and an obsession with how apps grow— evolved into a brand.
By 2020, curiosity turned into momentum.
A solo effort became a name, and that name became a vision.
As results grew, so did ambition.
The idea was simple: build a brand, not just apps.
A structure designed to stand on its own—credible, scalable, and built to last.
Today, instaal is an independent app publisher shaped by vision, refined by performance, and built to compete.
Not an agency.
Not driven by trends.
Not limited by structure.
Great products are built, not guessed.
Where are we
Born in Tunisia. Built across Europe.
Origin
From a city shaped by centuries of ambition and innovation, we started building with a simple belief: great products can emerge from anywhere. Rooted in North Africa’s creative energy, Tunis remains the heart of our engineering and product thinking.
Base
In one of the world’s most advanced digital ecosystems, we refined our publishing operations and product strategy. Tallinn represents structure, scalability, and long-term thinking where ideas are prepared for execution.